Josh Kaufman

Josh Kaufman

Josh Kaufman is the bestselling author of books on business, entrepreneurship, skill acquisition, productivity, creativity, applied psychology, and practical wisdom. About Josh »

2017 Annual Review


When jarred, unavoidably, by circumstance, revert at once to yourself, and don’t lose the rhythm more than you can help. You’ll have a better grasp of the harmony if you keep going back to it.

Marcus Aurelius, Meditations (Gregory Hays translation)

A Year of Frustration and Adaptation

Every year, I publish an annual review – a practice I've found very useful. (Here are my past reviews for 2016, 2015, 2014, and 2013.)

2017 was a frustrating year in many ways. Between persistent challenges in my work and personal life, I made very little visible progress, but that can be misleading. I've planted many acorns that, given nurturing and a bit of luck, will turn into mighty oaks in the years to come.

Wandering In The Desert

This past year, I spent most of my time writing four drafts of a book that didn't work.

Writing nonfiction is a unique experience. If you want to write a book that's true, useful, and clear, you have to be prepared to write several drafts of a book that is not.

Long story short: I wrote a draft and sent it to my editor, whose judgement I trust. His analysis, paraphrased: it's not doing what you want it to do.

So I went back to the drawing board. Then I did it again. And again. And again.

The book still didn't work.

Writing, for me, is a frustrating process. As I said in a recent interview with Ozan Varol:

I’m in the midst of writing a new book, which means failing every day.

I’m drawn to projects that require understanding a huge universal problem, identifying a workable approach to solving it, and trying to explain that approach to a general readership in plain language. Turns out those projects are intrinsically difficult. (Who knew?)

For better or worse, my writing process [feels like] picking a particularly interesting brick wall, then banging my head against it until the wall surrenders. […]

That’s okay. That’s the work. If I want a book to exist, I have to be willing to do what it takes to see the project through to completion.

As far as I can tell, this is a universal reality. Work, particularly creative work, is intrinsically difficult. Just knowing that, and being prepared for difficulty, makes it easier to keep going.

I write because I enjoy working on interesting problems, and writing is the best way I've found to share what I've learned with as many people as possible. I don't write because I find writing a pleasurable experience.

That makes setbacks particularly discouraging. Here's what I told a friend about the experience of starting over:

Process wise, I’m back to feeling like I’m wandering alone in the desert, looking for a shiny treasure to bring back to my people. It’s discouraging when you find something that looks valuable, but turns out to be junk, so you have to wander out into the desert once again. It’s difficult, and I spent most of last week very down / depressed about the situation. I’ve done this enough times to know it’s a temporary feeling, and I just need to persist long enough to complete the project in the best way I can. Still, it makes me wonder how long I want to keep doing this vs. other projects that don’t resemble cognitive ultramarathons.

Towards the end of the year, I was ready to give up on publishing entirely. I was tired, demoralized, and frustrated with my lack of progress. How could I possibly justify working for over a year, and having nothing to show for it?

Times like these are when you need to rely on people you trust. Around this time, I went on a retreat with a group of friends who do the same sorts of work. I told them what was on my mind.

Their advice: stop trying to force it. Take a break. Let it sit for a while, and focus other things. See what happens, and go from there.

At first, I resisted. It felt like a way to prolong the inevitable.

In the end, I decided to put the manuscript in the metaphorical desk drawer for a while – and it worked.

About a month and a half after coming close to throwing in the towel, I finally figured out how to reorganize the ideas I was writing about into something valuable – and way more interesting than my initial attempts.

You can credit Eric, James, Nir, Ryan, Shane, Steve, and Mark for any future books I publish. (Thank you, gentlemen.)

Thinking Is Work

Projects that require a significant periods of thinking, planning, and iteration are particularly prone to Absence Blindness: you can make real progress, but have nothing visible to show for it.

It's tempting to view the work you put into early drafts that don't work as malinvestment: a waste of time and energy. If you just did it right the first time, just imagine how much more efficient and effective you'd be!

That's not how it works.

Thinking is work. Planning is work. Experimentation is work.

Every time you try something, you're collecting essential information about the project, its parameters, and your objectives in relation to that project. You can't collect that information in any other way.

You have to be willing to do things that might not work.

This is the year I finally understand that, down to the marrow of my bones.

Yes, it's in your best interest to avoid preventable mistakes. "Failing fast" for the sake of failure is stupid.

Attempts, on the other hand, are underrated. Trying to optimize something before it exists doesn't work, and keeps you from making progress on important projects.

Don't undervalue the thinking, planning, and experimentation required to make something new. If you want to make something good, they're the price you have to be willing to pay to get what you want.

Biological Troubleshooting

This year also featured a new mystery ailment that appeared out of nowhere, became a daily issue, and required another round of medical research.

I've already written about how I troubleshoot health issues, and the same approach and lessons apply in this case.

As it turns out, a standard b-vitamin supplement I've been taking for many years started causing havoc, and because I've been taking it so long without issue, tracing the apparently-random symptoms back to the vitamin took months. Changing the delivery mechanism of the vitamin (in this case, taking a liposomal liquid b-vitamin with food) resolved the issue.

Bodies are complicated and weird. The situation appears to be resolved, and I'm looking forward to starting the year without odd health issues to worry about.

Leveling Up

Two of the most significant positive improvements of the past year have been kettlebell training and Aikido, both of which I've written about previously.

I'm up to 24kg on the swing and get-up, and a few weeks ago I successfully passed my 5th kyu (USAF) Aikido grading. Both activities are excellent for my overall health and well-being, and I plan on continuing to improve in both for the foreseeable future.


Looking Forward

I'm writing a new book. I'm keeping the details to myself for the moment, but I can share that the book is about completing important projects under conditions of variability, uncertainty, complexity, and ambiguity. (That is, the conditions we all experience in day-to-day life.)

The style is very different from my previous work, and I'm having a lot of fun drafting it. My early drafts are promising.

Will it work? You'll be the judge of that. I'll share details about the book via my e-mail list first, so if you want to hear about the book when it's available, be sure to sign up.

All in all, the future is bright and shiny. Thanks for reading, and I wish you a happy, healthy, and fulfilling year to come.

This post has been back-dated to December 31, 2017 for archival purposes.

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Books by Josh Kaufman

The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

The First 20 Hours

How to Learn Anything… Fast!

A practitioner’s guide to rapid skill acquisition. Accelerate your learning by deconstructing complex skills, practicing the most important elements first, and removing barriers to deliberate practice. What do you want to learn?

How to Fight a Hydra

Face Your Fears, Pursue Your Ambitions, and Become the Hero You Are Destined to Be

A story about summoning the courage to face the beast, fight the good fight, & persist long enough in your efforts to secure a lasting victory.