Josh Kaufman

Josh Kaufman

Josh Kaufman is the bestselling author of books on business, entrepreneurship, skill acquisition, productivity, creativity, applied psychology, and practical wisdom. About Josh »

What It Really Takes To Be An Entrepreneur

“When things get too complicated, it sometimes makes sense to stop and wonder: Have I asked the right question?"

Enrico Bombieri

What does it take to start your own business? Less than you think…

  1. Create something other people want or need. (If you don’t know, test ideas in low-risk ways until you find something that works.)

  2. Attract the attention of prospects, and make them interested in learning more about what you’re offering.

  3. Encourage your prospects to trust you enough that they give you money in exchange for your offer.

  4. Deliver the value promised in a way that makes your customers happy.

  5. Collect more money than you spend, and enough to sufficiently compensate you for the time/energy/money invested.

That’s it. Those are the Five Parts of Every Business. Anyone who tells you entrepreneurship is more complicated than this is either trying to impress you or sell you something you don’t need.


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Books by Josh Kaufman

The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

The First 20 Hours

How to Learn Anything… Fast!

A practitioner’s guide to rapid skill acquisition. Accelerate your learning by deconstructing complex skills, practicing the most important elements first, and removing barriers to deliberate practice. What do you want to learn?

How to Fight a Hydra

Face Your Fears, Pursue Your Ambitions, and Become the Hero You Are Destined to Be

A story about summoning the courage to face the beast, fight the good fight, & persist long enough in your efforts to secure a lasting victory.