Josh Kaufman

Bestselling Author, Business & Self-Education

On Venturing Into the Unknown

“If we knew what we were doing, it wouldn’t be called research!"

Albert Einstein

“There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don’t know. But there are also unknown unknowns. These are things we don’t know we don’t know."

Donald Rumsfeld

“Nothing in life is to be feared. It is only to be understood."

Marie Curie

Published: October 16, 2006 Last updated: October 16, 2006

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