Use What You Make

Total Confidence

This is the only time I’ll post a picture of a man getting shot in the chest on this website. Here’s the context…

September 13, 1923. Washington, D.C. “W.H. Murphy of the Protective Garment Corp. of New York let a man fire a .38 caliber revolver straight at his chest. When the bullet hit, Murphy never batted an eye. Inventors of the bulletproof vest, which weighs about 11 pounds, have put the item on the market for the protection of police and other officers in emergency cases. The bullet which was fired into the vest Wednesday was presented to him as a souvenir."

Source: Shorpy

Are you willing to actually use what you’re selling? Are you willing to stake your life and reputation on its quality? If not, think twice about what you’re doing.


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Published: July 16, 2009Last updated: July 16, 2009

Books by Josh Kaufman