The Personal MBA meets the NoBS

Seth Godin (author of Purple Cow and the excellent upcoming book The Dip ) weighs in on the value of traditional MBA programs and proposes an alternative: the NoBS.

Now that’s a credential worth talking about.

Seth was the original inspiration for the Personal MBA, so it’s great to see his continued passion for changing the way people (and companies) approach education. He was also kind enough to feature the Personal MBA as an example of how “people in the real world buy how-to books to figure out how to succeed." Thanks, Seth!


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Published: April 3, 2007Last updated: April 3, 2007

Books by Josh Kaufman