Josh Kaufman

Josh Kaufman

Josh Kaufman is the bestselling author of books on business, entrepreneurship, skill acquisition, productivity, creativity, applied psychology, and practical wisdom. About Josh »

Real Artists Ship


Image credit: Allan Rosenow,

“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."

"Think Different", an advertising campaign for Apple Inc, 1997.

It’s easy to have opinions about how something “should" be. To whine, complain, or grumble that the world isn’t living up to your expectations. To have certain tastes, and be disappointed that others aren’t delivering them.

Steve Jobs had very strong opinions about how the world should work. Instead of complaining or waiting for someone else to act, he focused on creating beautiful objects that brought the world closer to what he imagined.

Steve was a true craftsman: an artist that shipped. Over and over again.

Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple 35 years ago. In three and a half decades, Steve built himself a legacy many times over.

In Steve’s words, “real artists ship."

Life is short. What are you creating today?

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Books by Josh Kaufman

The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

The First 20 Hours

How to Learn Anything… Fast!

A practitioner’s guide to rapid skill acquisition. Accelerate your learning by deconstructing complex skills, practicing the most important elements first, and removing barriers to deliberate practice. What do you want to learn?

How to Fight a Hydra

Face Your Fears, Pursue Your Ambitions, and Become the Hero You Are Destined to Be

A story about summoning the courage to face the beast, fight the good fight, & persist long enough in your efforts to secure a lasting victory.