I’m happy to announce that I’ll be working with the fine folks at
Portfolio to publish a
book related to the Personal MBA. After so many years of reading,
researching, and recommending the best business books in print, it’s
time to write one of my own, and the Portfolio team is the best in the
business. I’m really looking forward to writing a book you’ll find both
interesting and useful.
Many thanks to Lisa DiMona
for her knowledge and expertise in negotiating the deal, to
Todd Sattersten and Jack Covert of
800-CEO-READ for generously
introducing me to the Portfolio team, and to
Seth Godin for (1) the
inspiration to create the Personal MBA, and (2) hosting the event in
Manhattan where the fateful introduction took place.
I’m also thrilled to be working with the illustrious
David Moldawer at
Portfolio, whose editorial expertise will ensure the book is
entertaining, educational, and edifying.
What’s the book about?
Less than 1% of business-related concepts account for 99%+ of the value
of business study. These critical concepts, which I refer to as
“business mental models," provide a firm foundation that anyone can use
to take advantage of business opportunities and make better decisions,
even if they don’t yet have an advanced degree or personal experience
with the issue at hand.
This book is the first comprehensive collection of business mental
models anyone can use to make better business decisions. By focusing on
the practical fundamentals of business knowledge, this book will teach
the reader what successful business professionals typically learn via
decades of trial-and-error and hard-won experience.
When can I get it?
The goal is to have this book available by mid-to-late summer of 2010.
Publishing schedules are subject to change, but I’m doing my best to get
this book into your hands as quickly as possible.
Thanks for your enthusiasm and support - more news to come soon!