Josh Kaufman

Josh Kaufman is the bestselling author of books on business, entrepreneurship, skill acquisition, applied psychology, and practical wisdom. About Josh Kaufman »

Essays on Decision-Making


Draw The Line

What are you *not* willing to do to get what you want? »


Creating a Personal Masterplan

The best way I've found to stop dreaming about what you want and start making progress. »


Strategic Apathy

Strategic apathy is a way to make sure you’re working on what *you* value long-term, instead of what seems enticing on the surface. »


Status Malfunction

The greater the potential perceived status increase, the higher the risk of serious error or malinvestment. »


Explore / Exploit

You can't make positive discoveries that make your life better if you never try anything new. Start experimenting, and never stop. »


The Braindead List

It's useful to have a short list of low-thought, low-energy things you can do when you're tired or having an off day. »


Thinking About Malinvestment

Often, we spend time and money on things that don't work out: unnecessary purchases, bad hires, poor investments, and wasted energy. »


Victory Through Clarity

The more accurate information you have about the world, the more clearly you think. The better you manage your internal state, the better you’ll do. »


Doing Things Differently - The Practical Non-Conformist

Social proof is a powerful force - it’s easiest to do what everyone else is doing. »


The Dangers of Mystique

There’s a big difference between liking the idea of being/doing something and liking the actual being/doing. »


Absence Blindness

Here’s a curious fact about human beings: we have a really hard time realizing that something isn’t there. »


Applied Psychology: Ellis’ Irrational Beliefs

Eleven mental models from the realm of psychotherapy. »