Josh Kaufman

Bestselling Author, Business & Self-Education


On Self-Deception

“Never try to deceive yourself, or offer a reason to believe other than probable truth; because even if you come up with an amazing clever reason, it’s more likely that you’ve made a mistake than that you have a reasonable expectation of this being a net benefit in the long run."

Eliezer Yudkowsky, artificial intelligence researcher

“The first principle is that you must not fool yourself – and you are the easiest person to fool."

Richard Feynma, Nobel Prize-winning physicist

Published: October 22, 2008 Last updated: October 22, 2008

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