JP Morgan’s Guaranteed Formula for Success

Here’s a little story for your consideration:


One day, a man approached JP Morgan, held up an envelope, and said, “Sir, in my hand I hold a guaranteed formula for success, which I will gladly sell to you for $25,000."

“Sir," JP Morgan replied, “I do not know what is in the envelope. However, if you show me and I like it, I give you my word as a gentleman that I will pay you what you ask."

The man agreed to the terms and handed over the envelope. JP Morgan opened it, and extracted a single sheet of paper. He gave it one look and handed the piece of paper back to the gent, pulled out his checkbook, and paid the man the agreed-upon $25,000.

The paper read:

  1. Every morning, write a list of the things that need to be done that day.
  2. Do them.


(Source unknown; found in a PDF of quotes compiled by Tom Peters.)


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Published: June 2, 2007Last updated: June 2, 2007

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