On Making the Big Choices in Life

"Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."

Steve Jobs, in a graduation address at Stanford in 2005

Hat tip to Steve Olson for reminding me of this quote.


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Published: October 16, 2006Last updated: October 16, 2006

Books by Josh Kaufman