Personal MBA Reading List, 2010 Edition
Today, I’m happy to announce the 2010 updates to the Personal MBA Recommended Reading List - the Personal MBA’s sixth edition. While you’re here, be sure to check out the 99 best business books available , read the updated Personal MBA manifesto , and take advantage of the NEW official Personal MBA Reading List Tracker and other exciting updates…
We’ve Come a Long Way, Baby
The Personal MBA Recommended Reading List has come a very long way since the 2005 edition. The list has doubled in scope, from 42 to 99 books, which has enabled the list to cover the fundamental business concepts every self-educated business professional needs to understand to be successful. Looking back to early versions of the list, it’s easy to see that the current version is the most comprehensive and well-balanced yet.
We’ve also added some great usability features to the website, like navigation buttons so you can browse through the list more easily. These changes make the site much easier to explore - special thanks to Kelsey Kaufman , whose help made this possible.
2010 Reading List Additions
The 2010 reading list features ten new books, each of which strengthen the reading list’s coverage of critical areas:
- The Human Mind: Making Sense of Behavior by William T. Powers
- Influence: The 48 Laws of Power by Robert Greene
- Entrepreneurship: Escape from Cubicle Nation by Pamela Slim
- Value-Creation: Four Steps to the Epiphany by Steve Blank
- Marketing: The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
- Sales: Value-Based Fees by Alan Weiss
- Negotiation: The Partnership Charter by David Gage
- Systems: Work the System by Sam Carpenter
- Analysis: The Economist Numbers Guide by Richard Stuteley
- Personal Development: Self-Directed Behavior by David L. Watson & Roland G. Tharp
The Future of the Personal MBA: A Slight Shift in Focus
To date, the focus of the Personal MBA has been on books - which ones you should read to get the most comprehensive and useful self-education available. I’m very pleased with the results of the past six years of research, and I think the list will be very stable for years to come. I’ll update the list as necessary, but only if a new book comes out that clearly supersedes a previous title, new editions are published, or a book goes out of print. I have no plans to expand the list beyond 99 titles.
Moving forward, the focus of the Personal MBA will shift to business concepts vs. books. Books aren’t important in and of themselves - they’re a means of teaching critically important concepts, which are more important. The Personal MBA will always have a reading list, but the time has come to focus attention on fundamental concepts you can use to build your business.
In addition, I’m in the process of finishing my first book, The Personal MBA: Master the Art of Business , which will be published by Portfolio this time next year. If you’re interested in receiving a sneak-peak of the book the moment it’s available, be sure to subscribe to the Personal MBA Insider - I have a ton of very cool things planned, and Personal MBA Insiders will experience them first.
All in all, 2010 will be a bright and shiny year for all of us - thanks for following the Personal MBA, and I’m looking forward to helping you make this a year to remember.