I'm Josh Kaufman. I'm an independent business educator, author, researcher, photographer, veggie burrito connoisseur, and quote enthusiast.
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On Choice

Steve Jobs, CEO of Apple, in a graduation address at Stanford in 2005:

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Hat tip to Steve Olson for reminding me of this quote.

This entry was posted on October 16, 2006 at 7:58 pm, and is filed under Quotes. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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